Go, Joe!: IDW Extends Hasbro License
IDW Publishing and Hasbro recently marked their tenth anniversary together as business partners. Since the 2005 launch of IDW’s first Transformers title, the line has diversified to include not only multiple Transformers series, but other Hasbro properties, such as G.I. Joe, My Little Pony (winner of the 2013 and 2014 Diamond Gem awards), Dungeons & Dragons, Littlest Pet Shop, and now Jem & the Holograms comics this March. IDW and Hasbro announced today the extension of their partnership, so that Hasbro licensees can continue to be perennial favorites at IDW.
“At this point, I almost feel I’ve run out of superlatives for Hasbro. They remain an absolutely fantastic collaborator on every level,” said IDW CEO & Publisher, Ted Adams. “After ten years in business together, it’s clear what a huge part of our success Hasbro has been, and what an appropriate time this is to solidify our relationship well into the future.”
“IDW embodies all of the great qualities Hasbro looks for in a publisher, and we share common values,” said Michael Kelly, Hasbro’s Director of Global Publishing. “With IDW, we know we can count on superb storytelling, innovative distribution strategies, and bold thinking. We’ve come a long way together in ten years, but this is only the beginning.”
Also, the announcement mentions that fans can expect MORE of these Hasbro toy tie-ins: print and digital comics, trade paperbacks, hardcovers, Micro Comic Fun Packs, IDW Limited collections, and more.